

Jambi, Indonesia – The renewed tension between the two global economic giants, the United States and China, in 2025 has significantly impacted the dynamics of global trade, including Indonesia’s export sector.
While the situation poses new challenges, many industry leaders believe it also creates strategic opportunities to strengthen Indonesia’s position in the international market.
The Chairwoman of the Indonesian Employers Association (APINDO), Shinta W. Kamdani, stated that the ongoing trade war between the US and China has prompted many global companies to look for alternative production sources and new trade partners across Southeast Asia.
“If Chinese products can no longer be exported to the United States due to high tariffs, Indonesia may be affected by the influx of cheaper products,” said Shinta.
“However, on the other hand, this presents a major opportunity for Indonesian businesses to expand their export penetration in the global market,” she added.
In response to this situation, PT. Agravena Dagang Indonesia views the trade tension as a strategic moment to strengthen Indonesia’s export network — particularly in leading sectors such as spices, agricultural products, and nature-based downstream goods.
The company is committed to enhancing value creation through product innovation, quality standardization, and expansion of international buyer networks.
“We believe that every global disruption brings new opportunities. For Agravena, this is the right time to elevate Indonesian products to compete on the world stage,” said Muhammad Ali, representative of PT. Agravena Dagang Indonesia’s management.
“We will continue to expand our collaboration with local producers and strengthen trade connections across Asia, the Middle East, and Europe.”
By adopting a Multi-Channel Trade Ecosystem model, PT. Agravena Dagang Indonesia integrates B2B, B2G, and B2C trading approaches to build an efficient and sustainable export ecosystem. Through this strategy, the company aims to position Indonesia as a key player in the global supply chain amid shifting geopolitical and economic landscapes.
PT. Agravena Dagang Indonesia is a trade and export ecosystem development company focused on enhancing the value of Indonesian local products in global markets.
Through innovation-driven approaches, digital trade integration, and cross-sector collaboration, Agravena is committed to bridging local producers and international buyers to drive sustainable economic growth.

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